Category Archives: News

Using Hashtags On Facebook Business Pages

Hashtags on social network sites are now seen everyday in a number of posts. Social network sites such as twitter, and Google+ were among the first to use hashtags within a post. More recently Facebook have joined the hashtag trend.But what are hashtags and how can they benefit a Facebook business page? Well hashtags are your posts keywords. These can appear anywhere within the text of a post. To create a hashtag the # symbol is placed before the word.There are many benefits for businesses when using hashtags for business Facebook. Some may find this hard to believe, but by using these symbols, effectively you are promoting your business.Once you have followed the instructions to create a business Facebook page or account, you are ready to begin promoting your business to the many users on Facebook.Hashtags are recommended for use, no more than twice within each post. Facebook have created a page specifically for hashtag posts. By doing this you are able to create your post. Each hashtag is provided with its own URL for users to follow. Your keyword becomes a clickable link to your business.The benefits of using a hashtag to assist in the promotion or advertising of your business can have a big impact on business sales.Hashtags enable you to attract a wider audience to view your Facebook business page, or company website. By using the names of products as your keywords, customers are able to find what they are looking for more easily.One key benefit to using hashtags alongside a business Facebook account is that you can track a specific conversation relating to your business. This allows for noticing where you’re progressing in terms of business growth, or where improvements could be made. Customer feedback is always useful and valuable in terms of sales and marketing.Hashtags are also beneficial to your business or company as they assist in the building of your social followers. They allow you to brand your business as well as being able to track competitive businesses.Using hashtags for Facebook business pages, can create new clients as well as keeping in touch with existing clients. Another key benefit is that hashtags sometimes bring in traffic from other social networking sites. This means your potential audience becomes wider, creating a lot more new clients.A useful tip when considering using hashtags is to start small. Aim posts in 1 niche, and, target a specific audience. Joining in with larger conversations about your business and product niche will give you an insight into what a client really wants.When selecting your business area, learn your client base. Add photos to your hashtag post. This will appeal to your audience and assist with the growth of sales.As with any business news or details on your Facebook post, remember to keep your hashtag posts friendly and informative. Be sure to allow room for conversation. A handy hint to promote your business is to be customer friendly and approachable.